Golf Club Repair and Maintenance

We now provide a full range of golf club repair and maintenance services from re-gripping to frequency matching and re-shafting. We provide free pick-up and delivery of clubs (10 bags minimum) within 35 miles of our shop in Atlantic Highlands, NJ, as well as FEDEX pick-up and delivery services for specialty items and small orders. We also provide complete equipment analysis, club refurbishing and annual maintenance programs. We grind out the nicks, polish the clubs, re-groove the heads and replace the grips. If the clubs need re-shafting we will recommend the best set of shafts.

Golf Club Fitting

We also provide golf club fitting which is the most important aspect of club building and analysis, using our High Definition Golf “Championship” golf simulator and its proprietary golf club fitting module. We fit for grips, irons, shafts, wedges, and woods. Ball fitting is complimentary with any of these services.

Putter Fitting

We also provide putter fitting using the Science and Motion (SAM) Puttlab. This device, which is the industry standard, uses ultrasound to follow your swing path. We use it in conjunction with the Mitchell tourGUAGE Digital Putter Machine. With this we can adjust the loft and lie of your putter.

Visit our Golf Club Repair page for more information on our club building, repair and fitting services.

In an article published on Discovery News, Phil Cheetham, who developed the AMM Sensor and is the Co-Founder of Advanced Motion Measurement, describes how golf technology has enabled top golfers to come close to perfection with their golf swing.

TPI’s co-founder describes the perfect swing as the right combination of movements in the right sequence. I agree with this description and believe that with advanced golf technology that accurately measures the golfers every movement, from address through backswing, transition, impact and follow through, golfers are able to come closer to perfecting the golf swing than they ever have been.

Below is an extract from the article that describes how the AMM Sensor, which we use in our Golf Swing Analysis and to provide training, has improved the golf swing of some of the leading US Open golfers:

And for those who desire a perfect golf swing, technology may have an answer: a three-dimensional imaging system developed by Advanced Motion Measurement. Technicians attach 12 tiny sensors to your body and the golf club and then take 3D images at 240 frames per second.
The idea is to figure out what you are doing wrong and then correct it. Half of the top 100 golfers at this weekend’s U.S. Open have used the system, according to the firm’s co-founder Phil Cheetham, who is also senior sports technologist at the U.S. Olympic Committee’s training center in Chula Vista, Calif.

“It tracks the motion of each part of your body and tells us what parts of are working efficiently and which ones aren’t,” Cheetham said. “Then we design a training program.”
Northern Irish golf pro Rory McIlroy — who was leading the U.S. Open as of Friday morning — has benefited from the 3D imaging to improve his swing, Cheetham said. Tiger Woods — out with a chronic knee injury — has not.

Here’s a link to the full Is There a Perfect Golf Swing article.

Entrepreneurs seeking to start a new business are often advised to follow their passion and do something they love. If you’re a golfer who would rather be on the course hitting irons than anything else, there’s a strong possibility a Golf Franchise is the way to go. Before jumping in though you need to ask yourself the following questions:

1. Are you interested in the latest, cutting-edge Golf Technology? Equipment, clubs, balls, shafts, clothing are all dominated by the major manufacturers; there is no investment opportunity here unless you buy stock. Computer analysis, fitness evaluation and training, golf simulators – there is enormous investment potential here. You just need to be interested in technology.

2. Do I have the funds to invest in a Golf Franchise? If not, does the franchiser facilitate financing through a bank?

3. Will the Golf Franchiser provide you with the know-how? Will they teach you how to effectively perform for example a Golf Swing Analysis and provide feedback and recommendations to your clients? Will they teach you how to effectively market your full range of Golf Assessment and Golf Training services to golfers in your area?

Whether you are a golf club or an individual, there are new investment opportunities in golf. You can now invest in your passion! You can create your own state-of-the-art Golf Center, complete with a High Definition Golf Simulator, Golf Swing Analysis technology that records and analyzes every motion a golfer makes – from address through backswing, transition, impact and follow through, as well as Golf Club Fitting and Golf Putting Analysis technology.

At Golf Analytics Fitness, we facilitate financing through an agreement with a national bank, so you don’t have to pay any upfront costs. We have also done extensive research on the best training aids combined with recreational potential. As you can see from the pictures on our website, our NJ Golf Center embodies what golf will be like in five years. Now we are helping others realize the dream of owning a state-of-art Golf Center.

Golf is a top down sport. What is happening on the PGA and LPGA tours now is what will be happening at your local club in five years. You’ll be ahead of the game if you invest in golf technology now.

#10
Golfer: “Think I’m going to drown myself in the lake.”
Caddy: “Think you can keep your head down that long?”

#9
Golfer: “I’d move heaven and earth to break 100 on this course.”
Caddy: “Try heaven, you’ve already moved most of the earth.”

#8
Golfer: “Do you think my game is improving?”
Caddy: “Yes, you miss the ball much closer now.”

#7
Golfer: “Do you think I can get there with a 5 iron?”
Caddy: “Eventually.”

#6
Golfer: “You’ve got to be the worst caddy in the world.”
Caddy: “I don’t think so. That would be too much of a Coincidence.”

#5
Golfer: “Please stop checking your watch all the time. It’s too much
of a distraction.”
Caddy: “It’s not a watch – it’s a compass.”

#4
Golfer: “How do you like my game?”
Caddy: “Very good, but personally, I prefer golf.”

#3
Golfer: “Do you think it’s a sin to play on Sunday?
Caddy: “The way you play, it’s a sin on any day.”

#2
Golfer: “This is the worst course I’ve ever played on.”
Caddy: “This isn’t the golf course. We left that an hour ago.”

#1 Best Caddy Comment:
Golfer: “That can’t be my ball, it’s too old.”
Caddy: “It’s been a long time since we teed off, sir.”

And the old favorite, … is the one about the Golfer who has been
slicing off the tee at every hole. He finally gives up and asks his
long suffering caddy if he has seen any obvious problems, to which the
caddy replies, “There’s a piece of crap on the end of your club.” The Golfer picks
his club up and cleans the club face at which point the caddy says,
“No, the other end!”

Way back the way to get exercise was to walk, run, swim or toss things back and forth that looked like bowling pins. They were called ‘Indian clubs.’ My family, who were much more adept at lifting beer bottles had some in the loft of the garage. They were stolen, along with my favorite ‘Chinese Checkers’ game that I grew up with. You know who you are. It is too late to return them. You will meet me in the next life and plead for mercy – to no avail.

                It used to be that the only way you could get supervised training was to join a team. Parents, at least the ones who “pushed” their kids, sent them to training camps for football, basketball and hockey. So much for summer fun on the beach or swimming in the quarry. Then gold’s gym started a franchise. Nautilus started making “circuit training machines.” These are designed to exercise the major muscle groups and you move from one to the other like cattle. So, if you didn’t belong to a ‘club’ there was one less thing you could talk about at a cocktail party. The clubs are constantly trying, like any good capitalist, to invent new revenue streams. Voila!  (I’m not going to deal with trying how to include accents in my blog) so voila!, personal trainers started popping up. In the beginning they were ex-athletes or immigrants with advanced degrees in physical culture which had no meaning here. Then another group of capitalists invented certifying bodies with official sounding names like The American College of Sports Medicine, one of the ‘best.’ Now you could not only talk about your club but say things like “My personal trainer taught me how to stretch my Psoas muscle.” The emphasis, of course, is ‘my personal trainer,’ like you have one sitting in the basement waiting for you to call down the stairs that you are ready to work out. Lately, personal training studios have started up. These are probably a reaction of individuals to make more money, i.e. not share their income with the mostly absent owner of a workout club and not having to be told what to do by the person managing the trainers. (Usually the trainer with the best sales record – which of course has nothing to do with their ability to train people in a way that helps them without injuring them – a rarity) So, now everyone can have training that is designed more or less for them. I am going to rant about how stupid exercise machines are at a future date. Good personal trainers can train someone without any machines. They may use a few but these are exceptional machines like cable cross machines.

                Now the capitalists are running out of new revenue streams. Some brilliant forward thinking individuals like Dr. Greg Rose and Dave Phillips, the founders of the Titleist Performance Institute (TPI) figured out how to make one. Go to a huge moneybag company like Titleist and get them to finance a project like TPI that will make the company even bigger and better known, well maybe not that so much, as anyone who plays golf and doesn’t know the name Titleist is brain dead. They – Dave and Greg spent twelve years or so dissecting the golf swing. They tested PGA and LPGA pros, (If you don’t know what these are you are reading the wrong blog), to find out how they were swinging and hitting the ball so well – even though everyone has a golf swing completely different than the next they must be doing some things the same. Think of sitting on a boardwalk watching joggers jog past. Every jogger is so totally different than every other jogger yet they all propel themselves forward in more or less the same way. They developed a standard set of tests which can show limitations in the individual that will lead to golf swing faults. I’m spending too much time on TPI so I’ll save that for another time. So now we have someone who has developed a system for, here it comes, SPORTS SPECIFIC TRAINING! As far as I am concerned this is the future of training. I have set up a golf specific training facility in Atlantic Highland, NJ where I live.  I have equipment that will measure and digitize the golfer’s swing and compare it to PGA and LPGA professionals – or their buddies at the country club. I have a “Launch Monitor” that has three separate Doppler Radars that can tell you everything that the club head and the ball do slightly before and long after impact.

                So after sports specific training invades the entire country like gyms and personal training studios, what is next. Well the government of course! (And to some extent the insurance companies which are quasi governmental) Just like tobacco, (If you don’t know the story of the Spanish King and Queen and the legalization of tobacco , you were asleep in history class – it is a good story about revenue stream theory – look it up) the government is going to see their OWN revenue stream and this is in addition to sales taxes. It is licensing. But before they can license they have to have regulations. The regulations will be such that you have to have a degree in what you are doing. BOOM, just like that all of the dopes like me who have gotten certified time and again will be either out of work or have to hire degreed individuals. You will have to be at least a Physical Therapist (degreed) to train people personally. So the whole thing will become professionalized. The fun and amatureism will be gone and us revenue streamists will have to find something new, and we will. Look, I have to go to visit my friends Bud and Nancy up in Montclair for a sleepover. So that’s it for now. Cheers, Cliff

Yesterday I got so wrapped up in my description of the history of personal training from my point of view that I forgot to actually define it. As there are no governmental licensing definitions that I know about and I am loathe to use Wikipedia – not because i dislike it but because it doesn’t require any thinking. Well I guess that I am going to have to come up with a good definition. A personal trainer spends an amount of time – say a week of classes learning about stuff deemed to be important to the certifying bodies. They learn mostly forgettable stuff like blood flow in the heart, but also some good stuff like what a muscle and tendon is – and the difference between them. (You then take a test that can be easy or absolutely brutal – i.e. not for dummies) They also learn that you need to describe, demonstrate and then watch how the person does things. (You As a trainer you describe what the exercise is and what it is meant to accomplish, you actually get down on the mat and demonstrate the exercise and then observe the client doing the exercise and comment on stuff like form. Form is important because people can injure themselves doing anything that the body is not designed to do however slow they may be doing it. The best thing about personal training is that you have someone watching how you perform a particular exercise that has some concept of what is going on with your muscles and bones. The most important aspect of personal training is “Injury prevention.” What a load of bull that sounds like – until you injure your rotator cuff – the muscles that hold your shoulder together – and spend the next six months recovering. An example. I was living in Cambridge, Massachusetts – a great place to live unless you like friends. “First Night,” new Year’s eve without the alcohol, was invented in Boston. You go out, watch parades, fireworks and the like, walk all over the city and have a great time not going home to sleep until about three a.m. It is such a good idea that families bring their kids in from all over to join in the festivities, about a million. Well for the crowd that I belong to the bars are also open all night. I got a little high and while I was walking across the city to watch the fireworks over the harbor, happened to cross the ‘frog pond’ in the Boston Common. This is the place where the ‘Swan boats” carry people around in the summer and ice skaters, what I call ‘pond ice skaters’ those that can take a little punishment from rough ice, sticks, thin ice and all of that skate in the winter. (people like me because I grew up skating on ponds) All of the kids were running as fast as they could and then sliding on the ice. Being a kid at heart and a sprightly fourty-five years old, I joined in. After about five slides the alcohol kicked in and I fell on my shoulder. Didn’t feel a thing. Two days later my shoulder was throbbing. I visited some Physical Therapists at the gym I belonged to and learned what a ‘Rotator cuff” was. They didn’t explain it fully but told me that it would take months to heal. It took four months until I could raise my arm up to my ear. If you are doing certain exercises you should not raise your arm above a point above your shoulder – a good personal trainer should know this. This is injury prevention. (Thanks Lisa for this information) What else do personal trainers do that is good and or bad? Stay tuned. Cheers, Cliff