Cliff Wise

President

cliff@golfaf.com

I first learned to play golf at Westchester Country Club in Rye, NY. Westchester was the home of the Thunderbird Classic and the PGA tournament now called the Barclays. I spent many hours watching the PGA tour pros on the driving range, sometimes with swing coaches calling the shots. My greatest learning experience, however, was caddying for Gus Salerno, PGA, at the Hampshire Country Club during one on one teaching sessions. Every lie is different and the driving range cannot compete with course play.

In 2009 I Incorporated as Golf Analytics Fitness, Inc. The objective is to offer golfers, amateur and pro alike, a unique combination of skills and computer aided analysis tools to improve their game and sense of wellbeing – also known as fun. We evaluate golfers from a golf fitness perspective using Titleist Performance Institute (TPI) guidelines. We then use the evaluation results to design a Golf Fitness Program which can be followed at home or using personal trainers using TPI methods. We offer periodic re-evaluations. We also have assembled the best of the best in terms of golf swing evaluation tools, including putting. This allows us to evaluate and improve the golfer’s game from club fitting to putting. Soon we will debut AMM’s new golf swing evaluation product the “Walkabout.” This will enable us to take our advanced evaluation tools onto the range and take golfer where “no golfer has gone before”.

I have always been interested in the science of the body, how it grows, works, recovers and ages. I first got certified as a Personal Trainer over eight years ago and regarded it as a hobby. Subsequent two year re-certifications included those as Senior Fitness Trainer, Golf Conditioning Specialist and Golf Injury Prevention Specialist, also touching on Nutrition. I am now a nationally certified Level 4 Personal Trainer. My interest in golf fitness led me to become certified as a Titleist Performance Institute (TPI) Certified Personal Fitness Instructor. I have also attended TPI’s 2-day Golf Biomechanics Level 2 seminar in Orlando. I am also Certified in K-Vest , a computer based golf swing analysis and training system. I bought the K-Vest and after certification in level 1 attended the first two day level 2 K-Vest seminar in Chicago. In addition to K-Vest I have the Advanced Motion Measurement AMM3D 12 sensor software and hardware system designed specifically for golf swing analysis.

My AMM certification is as a Motion Analyst Specialist. I have recently become certified in SNAG Golf (Someone New at Golf) and will be teaching young people to play in the park system. I have completed Katherine Roberts Yoga for Golfers 3 day teacher’s seminar. This is the most brilliant and well thought out course I have ever taken. I hope to pass my certification test soon and start offering this beneficial lifestyle approach to the local golfing public. Recently, I was elected as a Director at AMM Tech LLC, the developer of the AmmSensor and am consulting at AMM, Inc. on new product development. This has certainly evolved from a hobby to a business.

I have a Masters degree in International Marketing. I spent my working career in bulk shipping and as an oil cargo trader internationally with stints in Europe, Asia and Africa. I am an avid downhill skier and sailor. I spent all of my summers on Cape Cod and so much time on boats that being on land or on a boat is all about the same to me. I learned how to ski before I can remember. I was fortunate enough to spend a winter in Austria where I honed my skills with Austrian instructors and learned how to really enjoy the sport on all terrains and conditions.

My corporate philosophy is to make a small profit, expand the business by choosing the best individuals and letting them do what they do best with a minimum of interference and a maximum of encouragement, train individuals to maximize the use of their bodies and increase their enjoyment of their sport, decrease injury rates, and, most importantly, have fun.

Mark Lederman

VP / Director of Instruction

mark@golfaf.com

Mark has played professionally on various tours across the country such as the Pepsi tour, Gateway tour, Grey goose tour and minor league golf tour.

Over the past ten years he has worked and taught at some of the most exclusive golf clubs in the country from Metedconk National in Jackson, NJ to Bear Lakes C.C. in West Palm Beach, FL and Desert Mountain G.C. in Scottsdale, AZ. to name a few.

Mark is TPI certified and has a W.I.T.S certification in personal training. He focuses on developing sport specific programs for golfers of all ages and abilities. Mark is also a TPI Certified Golf Fitness Instructor.

Note from Cliff: Mark’s philosophy is not to see how many lessons he can garner from a client but how many strokes he can lop off of the client’s handicap, and how quickly he can do that. He believes that where Golf Analytics Fitness, Inc. is now is where PGA Tour Golf is now and where Amateur Golf is going to be in five years. Mark understands the business of Golf from the inside out and is going to take this business to the next level and beyond. His knowledge and experience with club fitting, swing analysis, mental preparation, on-course management, biomechanics and client relationship building is unsurpassed in a person of his age. We will be hearing a lot about Mark Lederman in the future. Mark my words (no pun intended) 5/8/2011.

Please call our performance studio to book a swing and putting analysis session and playing lesson with Mark!

Marilyn Shea

Strategic Planning

Marilyn spent her career in the U.S Department of Labor, rising to the position of chief Operating Officer for the Employment and Training Administration. After retiring, she headed the Workforce Investment Board for the City of New York. After leaving that post she started a consulting business and has completed projects for several national philanthropic foundations and some non profit organizations. She also sits on the boards of several non profit organizations in New York. She is a graduate of the Kennedy School of Government at Harvard.

Marilyn’s role at Golf Analytics Fitness, Inc is that of strategic planning.

Reem El Shafaki

Marketing Management Consultant

BlueStone Marketing

Reem is our virtual Marketing Department. She develops and implements our Marketing Campaigns, makes sure our website is up to date and is easily found by search engines and that our marketing materials make us look good and reflect the awesomeness of our facility and all of our golf technology.